As a member of the Betfred affiliate programme, it is your responsibility to ensure that your promotion methods are compliant with UK gambling regulations. The UKGC hold all operators to account for their affiliates’ marketing activities, and as such, we take your compliance seriously.
After applying to the programme, we will assess your traffic sources to ensure they are compliant. We have the following requirements and considerations for prospective affiliates:
Once accepted to our programme, we have several requirements for how brands are promoted. Please see below for more information.
We hold our affiliates to requirements set out by the UKGC and the ASA, and as such, we routinely check our members to ensure they are promoting our brands compliantly. This guide is designed to provide best practice for brand promotion and to give an insight into the type of things we wouldn’t consider compliant.
Failure to keep your promotion methods compliant and up-to-date can ultimately result in closing your account, so please ensure you read the following carefully.
There are a few different ways to comply:
Alternatively, displaying no offer details will mean no terms and conditions are needed.
Alternatively, not displaying a specific offer would allow you to link to the site homepage if you wish to.
This may not convert as well as linking to one of our bespoke landing pages, which we highly recommend.
Finally, you could host the full terms and conditions of the offer on your site/app. We wouldn’t recommend this, however, as our landing pages are updated automatically to the latest offers and terms and conditions.
There are many different regulations, but of particular note:
Such instances will result in the rejection of an affiliate application.
In general, our requirements for social media are the same as the above: Include salient terms, link to the full T&Cs (generally, the offer landing page) and comply with ASA regulations. The 18+ and begambleaware.org links must appear on the about us/bio page and in any posts that feature our brands. We also require the hashtag ‘#AD’ to accompany every social media post promoting our brands so that it is clear to the end user that they are viewing an advertisement.
Can I use my own creative instead of creative hosted on the affiliate platform?
Ideally, we prefer affiliates to use the creative that we provide as we ensure this meets the Gambling Commission’s requirements and is fully compliant. However, if you have unique artwork that matches your domain branding, send all creative to your Affiliate Manager, to submit for review by our Compliance team. Once reviewed, your Affiliate Manager will notify you if the design is compliant.
Can I send your offers to our email database?
This, and any other form of direct marketing of our brands, is not permitted.